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Brand Positioning
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Definition of the brand’s specific intended meaning in the stakeholders’ minds, taking into account its authenticity, its relevance, and its differentials.
Brand positioning is a fundamental supporting tool for managers as they strategize all of the brand's contact points with its target publics: visual identity, packaging, marketing at-retail, corporate communication, internal communication, advertising, relationship marketing, etc. |
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Brand slogan
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A creation of slogans which translate the brand positioning in a manner that is simple, consistent, and easily recognizable.
Unlike advertisement slogans, brand slogans are expected to perform in the long term and to contribute to the brand's longevity. |
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Brand name
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The creation of an original name which stresses the brand’s intended personality while facilitating its perception by the target public with the goal of maximizing the client's return on investments through marketing, communications, and distribution.
In the developmental process of a product or a service, the selection of a proper and strategically positioned name is "half the battle" for a potentially successful brand. |
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Corporative Identity
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The development of a company’s group of symbols, including the creation of a logo, signs and colors which drive the identification of a company by its target public – clients, shareholders, suppliers, employees, consumers, communities, governments, etc.
In all types of organizations, one of the main points of contact between the brand and its stakeholders is the corporate identity. |
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Brand Book or Visual Identity Manual
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A guide for the optimization of marketing, design, and communication professionals’ brands and symbols.
Guidance on the application of brand names in a variety of ways - stationary, vehicles, uniforms, websites, advertisement, etc. – captioning the projected graphic and conceptual synergies. |
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Packaging Design
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Our Total Packaging Design business unit creates new concepts and develops innovative, strategically positioned, symbolically consistent, and economically viable packaging solutions.
An adequate Packaging Design is essential for the recognition and appreciation of the concept of a product or an organization by the target public.
It is the fundamental link between the brand name and the consumer. It is through packaging that one relives the experience of a consumption society on a daily basis.
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