 |
 |
Our Total Packaging Design business unit creates new concepts and develops innovative, strategically positioned, symbolically consistent, and economically viable packaging solutions.
By means of a systemic vision on packaging, we The Four “Es” Methodology® – Esthetics, Ergonomics, Emotion, and Economics, which integrate multiple services into one single approach: |
- Branding: brand positioning, brand name, and brand slogan;
- Brand design: logos and visual identification projects;
- Graphic design: the creation of concepts, symbols, and images to enhance packaging;
- Structural design: the creation of new shapes for lids, containers, jars, cartridges, and packaging as a whole, including the selection of materials, processes and labeling systems;
- Text: the drafting of all the text on the packaging both conceptual and promotional;
- Consulting services for packaging development, implementation, and management.
|
| We provide our clients with overall assistance in the following areas: |
- Pre and post design research;
- Pilot sampling production;
- Implementation of quality standards to suppliers and internal managers;
- Guidance on intellectual property protection.
|
| Benefits to the client |
- Innovative and charming solutions for consumers.
- Delivery time reduction.
- Technical capability with an optimization of investments on packaging.
|
|
|
|
